Jessica grabbed me at the YC din last night and told me excitedly that she had some good news. I was sort of hoping it would be something more exciting, but it was that Instacart had added Whole Foods.

Instacart is one of those cos like HelloFax and Uber and Zappos (and Google for that matter) that people spontaneously mention to their friends in conversation: “You have to try it.” That is a very good threshold for a company to cross.

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